When still working with Destination Think, one of our founders crafted a comprehensive destination management plan for Aspen, Colorado, spanning from 2022 to 2027. This plan established a structured framework encompassing three strategic priorities: tackling visitor pressure, enriching the Aspen experience, and safeguarding the town's small-town character. These strategic priorities provided valuable guidance to the Aspen community and the Aspen Chamber Resort Association, enabling them to effectively confront the challenges identified by the community. "
Currently, our team member Mary, is assisting ACRA with establishing the education platform which will eventually lead to the Aspen Ambassador program, which was one recommendation from the Aspen destination management plan.
Reference: Eliza Voss, VP destination management ACRA.
Our team members have executed similar work in Western Australia, Flanders, New Zealand, Denmark.
