Frank Cuypers' work with the Bay of Plenty resulted in a courageous destination management plan that centered around principles of regenerative tourism. On behalf of Destination Think he has led a highly collaborative process in the Bay of Plenty, including leading workshops with residents and the Māori community, engaging residents, visitors (past and potential) and with the local government, and working closely with key industry stakeholders.
As a next step Anna Pollock played a crucial role in the Bay of Plenty's tourism development by working together to enhance the comprehension of the new strategic direction through workshops, training sessions, and knowledge-sharing initiatives. These efforts were aimed at ensuring that all participants fully grasped the concepts and potential applications of regenerative principles.
The collaboration with Anna provided the region with the expertise and guidance required to establish a roadmap for transforming the Bay of Plenty into a more vibrant and qualitatively progressive destination, benefiting both residents and visitors.
Reference: Kristin Dunne, former CEO Tourism Bay of Plenty
Our team members have executed similar work in Bali, Cyprus, Meetjesland, Sri Lanka, Taos,(New Mexico), Ketchikan (Alaska), Lake Tahoe (Nevada), Maine,
