In 2022, Elke delivered a training and capacity building program for the Ministry of Tourism, the provinces and private sector associations secretariat staff in the area of tourism promotion and marketing in Cambodia.
The course was based on an international knowledge exchange from tourism marketing and promotion professionals from different countries (Australia, Malaysia, UK, Belgium, …). The training course was fully designed and delivered on the Talent LMS virtual platform, and kicked off with a two days in person training in Phnom Penh. Trainees also learnt to see opportunities to collaborate more with other provinces, the ministry and private sector, as they realized they were all working around the same objective: to make visitors stay long(er) in Cambodia. They learnt about 'Cambodianess', as their (brand)wonder. An asset that has been expertly communicated by MMGY Global in the tourism marketing campaign they developed for Cambodia.
References: Kamrang Khem, PMU, Ministry of Tourism, Cambodia
Our team members have executed similar work in UK, New Zealand, Melbourne, Innsbruck, Limburg, Newcastle and Indonesia.
